This means you can produce the next 100 (or however many) pieces at a cheaper cost. The machining for the watches is still intact. The good news is that after initial production has started and you’ve made 100 pieces. That is how you fund an initial watch production. $40,000 of which will go to producing the first 100 watches, and $10,000 of which is profit. If I get 100 backers at $500 each, then the project will produce $50,000. This is a protection to backers to ensure that projects don’t just sit around forever until they are fully funded. I tell them that the first run watches are special limited editions with unique casebacks, colors, etc… Project times vary but are usually about 45 days. I create a goal amount of “$50,000” and tell people that if they pledge $500, they will get the watch that will later retail for $1,000 when the second production starts.
#Kickstarter watches full
I go to and post the project with a full description of the watch including video of me talking about how cool model X will be. I know that I need $40,000 to produce the first 100 pieces and I want the retail price to be $1,000. Say I want to build the model X watch as a limited edition of 100 pieces to start. It is a type of “crowd-funding” service that allows people to pitch their products or ideas and have people become project “backers.” Backers dedicate a certain sum of money that is only taken out of their bank accounts when an overall monetary goal as been reached. is a great tool for people with an idea looking for money. So how do you take the same business plan but get more people interested? A great resource is. Sometimes these watches will be discussed on blogs such as mine, but for the most part these watch projects live within smaller communities. The big question goes back to “where do I find these pre-order customers?” The traditional answer has been on the dedicated watch forums where such customers tend to hang out. Again, I am simplifying the process here to give you an overall picture of how a small watch production goes. The safety here is that aside from initial design and possible prototyping, you aren’t going to be out production money unless something awful happens and you need to pay back all the pre-order customers. So on the one hand you get the peace-of-mind knowing “model X” will only have 200 pieces, and the consumer feels that they are getting something exclusive as “model X” will only be available as 200 pieces.Īfter you have collected enough pre-order money you fund production of the watches. Such small production runs are usually limited, which is a good thing as people place additional value on limited edition watches. These people pay a fraction of the retail amount (usually at a discount because they are pro-ordering), and then the rest when the watches are actually delivered. One typical practice when money is tight is to build a prototype or just a computer mock-up design, and then solicit people for pre-order money. Though, funding a large scale production of watches without an existing marketing is a very risky move. If you build a nice-looking watch you can made a handsome profit, given a reasonable margin on your production and design costs.
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